· Qualifies potential opportunities and accounts in response to inbound engagement actions from prospects (scored leads) · Leverages inbound inquiries to qualify marketing-generated demand, which is demonstrated by engagement with marketing campaigns, specific actions, or meeting the scoring threshold · Provides a complete picture of the account's buying signals, including inbound responses and account/buying group mapping efforts, to determine the level of demand for potential opportunities · Uses a multimodal communication approach that leverages a spectrum of tactics, including phone outreach with voicemail, email, social media, and chat, to connect with prospects and foster meaningful interactions · Asks questions to determine how to map buying group members and connect the dots to show how multiple people relate to potential opportunities (multi threaded prospecting) · Qualifies demand against established criteria before passing a qualified opportunity to SDE, AE or channel partners
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- Ability to manage multiple competing priorities in a fast-paced, constantly changing environment
- Ability to work with the team and communicate effectively
- Excellent Written & Verbal Communication
Generate qualified pipeline by following up on marketing generated demand
- Proactively add value within the customer journey through access to content, resources and people